Digital travel platform Agoda announced that it has deployed its revolutionary artificial intelligence (AI)-driven Content Enhancement Tool.
The latest functionality added to the platform significantly improves how images of hotels and other holiday properties are processed and presented to users.
Whether browsing a boutique hotel in Bangkok or a beachfront villa in Bali, travellers can now enjoy higher-quality images, faster loading speeds, and more relevant results.
Given that it currently offers six million accommodation options covering more than 450 million property images, Agoda sought to enhance the quality of the visual content featured on its listings to provide consumers with an even better experience whilst selecting their dream accommodation.
The platform’s chief technology officer Idan Zalzberg said: “A good picture can say more than a thousand words. Photos are essential to building trust when booking travel. With millions of images from different sources, we built a smart tool to classify, rank, and deliver the most relevant visuals, fast and at scale. This gives travelers a clearer, more informative, and true-to-life view of where they might stay, helping them book with confidence.”
Game-changing technology
Agoda's Content Enrichment Tool utilises Machine Learning (ML) and AI technologies to automatically enhance millions of images on the platform.
The tool identifies low-resolution images and enhances their resolution, removes duplicates, improves the tags added to images, and ranks them based on clarity and relevance, all while maintaining the authenticity of each photo and accurately representing the property.
Early results have shown positive outcomes: travellers view more photos within the galleries, spend more time browsing listings, and are more likely to check room details after interacting with upgraded visuals.
Zalzburg said of this: “This is about giving users additional confidence. When you know what to expect, you book with more peace of mind and less hesitation.”
