As the travel industry gears up for 2026, hotels and resorts in Florida are embracing new trends that focus on wellness, emotional connections, and community engagement.
These shifts are driven by changing guest preferences, with travellers seeking more meaningful and personalised experiences.
The Perry Hotel Naples is witnessing increased demand for extended stays and wellness-forward amenities, reflecting a broader trend towards purpose-driven travel.
Engagement is the new luxury
Travellers are now prioritising emotional connections and cultural engagement over traditional luxury, seeing how SkyBeach Resort is responding by offering guest-led programmes that emphasise collaboration with local creators and hands-on experiences.
This approach aligns with the growing demand for immersive and storytelling-driven travel experiences.
Community-centred hospitality is also gaining traction, with The Marker Key West focusing on loyalty and belonging; as such, the hotel is enhancing guest experiences through recognition-based services and community activations, supported by AI-powered tools for personalisation.
Value-driven lifestyle travel is also redefining luxury, with guests seeking elevated experiences without premium price tags.
The Gates Hotel South Beach is catering to this demand by offering lifestyle-oriented accommodations near iconic destinations.
This trend is accompanied by a shift towards sustainability and fitness-forward travel, particularly in Miami.
Miami is set for a strong travel year in 2026, fuelled by global events and its status as a cruise hub, and the Goodtime Hotel is already experiencing earlier booking windows and heightened demand, highlighting the importance of proactive trip planning.
As these trends continue to evolve, hotels are expected to remain agile, adapting to changing guest preferences and leveraging technology to enhance service delivery.
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