Israel's tourism sector marked a significant recovery in 2025, recording approximately 1.3 million international arrivals despite a challenging security environment. The United States emerged as the largest source market, contributing around 400,000 visitors, followed by France and the United Kingdom, with 159,000 and 95,000 visitors respectively. Together, these countries accounted for about 55% of inbound travel.
The Ministry of Tourism reported positive growth from India, reflecting renewed interest as travel advisories eased and connectivity improved. Visiting friends and relatives remained the primary reason for travel, highlighting strong community ties. Visitor satisfaction was high, with 88% expressing contentment and 83% willing to recommend Israel as a destination.
Domestic tourism played a stabilising role, with Israelis recording over 13 million hotel overnight stays by the end of the third quarter, supporting hotel occupancy and employment. The Ministry's survey revealed shifts in visitor composition, with Jewish visitors declining to 51% and pilgrimage travel rising to 9%. Average tourist expenditure increased to $1,622 (£1,322) per person, excluding flights, whilst the average stay was 9.3 nights. Business travel also grew, making up 12% of visits.
Looking ahead, the Ministry is focusing on long-term capacity building. Key initiatives include planning reforms for mixed-use development in hotel zones, the establishment of "The Lighthouse" as a support system for tourism entrepreneurs, and grants for hotel infrastructure expansion. With improved flight connectivity, including Air India's direct Delhi–Tel Aviv service, the Ministry plans to enhance international marketing and integrate digital tools into tourism development in 2026.
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