InterContinental Chiang Mai The Mae Ping announced the appointment of Bijayasinee Sirivisutra as its first Cultural Ambassador.
This newly created position is meant to connect the hotel more deeply with Chiang Mai’s artistic and cultural life.
In this new role, Bijayasinee will curate immersive guest experiences that showcase Lanna heritage and introduce visitors to Chiang Mai’s creative community.
Whilst acting as a bridge between the hotel and the city’s art and culture scene, she will also oversee the artefacts displayed within the property and ensure the hotel continues to blur the boundaries between hospitality and cultural immersion.
Hotel general manager Adnan Yecel said of the appointment: “In hospitality, Cultural Ambassador is a highly unusual role. The right candidate is both a curator and cultural liaison, combining elements of event planning, art curation, guest relations and cultural storytelling to elevate the guest experience by embedding Chiang Mai’s heritage directly into the hotel’s daily life. Bijayasinee stood out for her passion for local culture and her creativity, with strong links to artists, designers and creators, giving our guests behind‑the‑scenes access to their processes.”
Bijayasinee herself said of the property: “In Chiang Mai, the past does not sit behind glass: it breathes beside you. With its unique location next to a 600‑year‑old stupa and steps from UNESCO-recognised treasures, InterContinental Chiang Mai The Mae Ping could be described as a living museum.I am thrilled to be joining the team and look forward to helping guests see Chiang Mai not only as a destination but as a heritage city with a soul.”
Meet Bijayasinee Sirivisutra
Born and raised in Chiang Mai, Bijayasinee grew up in a 145‑year‑old Lanna teakwood house and was trained in Lanna dance by a former court dancer in the residence of Princess Dara Rasami. From an early age she absorbed the living traditions of her city.
At 11, she represented Thailand as a child delegate at an international festival in Ankara, Türkiye, an experience that taught her how identity travels best when carried by people rather than explained.
She later earned a bachelor’s degree in mass communication with a minor in Thai Art at the Faculty of Fine Arts, Chiang Mai University, followed by postgraduate study in the United Kingdom.
A Darmasiswa scholarship then took her to Jakarta, Indonesia, for a year of language and cultural immersion, deepening her respect for Southeast Asia’s shared complexity and distinct local identities.
Today, she is a master’s student in Arts and Cultural Management at the Faculty of Fine Arts, Chiang Mai University, focusing on cultural heritage management and artistic communication.
On the other hand, her professional journey began in one of Thailand’s largest media and entertainment organisations, where she learned how narratives are shaped and delivered at scale.
She later moved into ultra‑luxury hospitality, where atmosphere, pacing and cultural intelligence define the guest experience.
Alongside this, she spent more than a decade travelling across Thailand as a travel writer, listening carefully and translating places into language that could be felt as well as read.
Returning to Chiang Mai, she reconnected with her roots, linking her family’s story to the broader story of Chiang Mai, the royal capital of the Lanna Kingdom.
