Emirates has announced a significant partnership with Aryna Sabalenka, the world's top-ranked tennis player, who will become the airline's first tennis ambassador. This collaboration underscores Emirates' ongoing commitment to tennis, as it serves as the Official Airline for all four Grand Slam tournaments. To commemorate the partnership, Sabalenka unveiled an Emirates A380 aeroplane featuring a special tennis-themed livery, celebrating the airline's sponsorship of the Australian Open, Roland Garros, Wimbledon, and the US Open.
Sabalenka, a 27-year-old four-time Grand Slam champion, has been training in Dubai, making her a natural fit for Emirates. She expressed her enthusiasm for the partnership, stating, "In tennis, every little detail counts, so to align with a brand which matches my ambition and attention to detail makes this feel like a natural fit." Emirates Executive Vice President for Corporate Communications, Marketing & Brand, Boutros Boutros, praised Sabalenka as a global icon whose determination and professionalism align with Emirates' ethos.
The partnership aims to create unique opportunities for fans, including live tennis broadcasts through Emirates' ice entertainment system and inflight experiences inspired by the Australian Open. Beyond tennis, Emirates' extensive sports sponsorship portfolio includes horse racing, golf, cricket, sailing, basketball, cycling, and football, with partnerships with clubs like Arsenal FC and Real Madrid CF.
As Sabalenka prepares for the Australian Open and beyond in 2026, this partnership highlights the potential for women in sport to achieve on the global stage, aligning with Emirates' values of quality and excellence.
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