Preferred Hotels & Resorts, the world's largest independent hotel brand, has announced the top travel trends for 2026, highlighting a shift towards more personalised and unique experiences. These trends include ultra-luxury sports experiences, cognitive wellness programmes, and boutique seacationing, reflecting the evolving desires of modern travellers.
The company, with over 625 properties in more than 80 countries, is leading the charge in these emerging trends. As part of its "Live Like A Legend" experience, The Post Oak Hotel in Houston offers basketball fans a luxury stay with courtside seats and helicopter transfers. Meanwhile, The Leela Palace Jaipur invites guests to experience Indian polo with VIP access and traditional spa rituals.
Heritage travel is also gaining traction, with 90% of luxury travellers seeking historical experiences. New hotel openings like Serras Sevilla in Spain and Romègas Hotel in Malta are restoring architectural relics to blend old-world charm with modern comforts.
Cognitive wellness is another focus, with retreats incorporating medical innovations like DNA analysis and IV infusions. Amrit Ocean Resort in Florida offers cutting-edge therapies, whilst Sommerro in Oslo features a Sleep Clinic for optimised rest.
The trend of "breaking free from the beige" sees hotels embracing individuality. Kasbah Tamadot in Morocco and Dusit Thani Bangkok in Thailand offer unique cultural experiences, resisting the homogenisation of luxury hospitality.
Pet-friendly travel is being redefined, with hotels like Nemacolin in Pennsylvania providing full-service resorts for pets. The Mark in New York has even partnered with Dolce&Gabbana for a luxury dog fragrance.
These trends will be celebrated during Independent Hotel Week from 26-30 January 2026, showcasing the creativity and authenticity of independent hotels worldwide.
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