Malaysia Airlines recently signed a collaborative partnership with the Mumbai Indians, India's leading cricket team, as part of its strategy to enhance brand and commercial growth in key markets.
The airline will serve as both Associate Sponsor and Official Global Airline Partner, aiming to strengthen its presence in India, a crucial growth market.
The partnership was celebrated with the release of 100 Wau Bulan kites at Jio World Gardens in Mumbai during Makar Sankranti, symbolising cultural unity through sports and travel.
Mumbai Indians' Head Coach, Mahela Jayawardene, attended the event alongside team representatives.
Heightened engagement for both parties
With a global fan base exceeding 55 million, the Mumbai Indians offer Malaysia Airlines a robust platform to engage with audiences across India and beyond.
Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group, stated, "This partnership with the Mumbai Indians is a strategic commercial investment; it allows us to tap into an immense, highly engaged audience to drive brand preference and loyalty in a competitive market."
The collaboration will see Malaysia Airlines offering exclusive experiences for Mumbai Indians fans, including on-ground engagements, co-branded events, and player appearances.
The airline will also promote its Bonus Side Trip programme, encouraging international travellers to explore Malaysia during transits.
A spokesperson for Mumbai Indians expressed pride in partnering with Malaysia Airlines, highlighting shared values of excellence and global reach. This collaboration aims to create memorable experiences for fans and promote tourism and trade between India and Malaysia.
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