Fairmont offers ‘Apprentice Trips’
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Hong Kong, 26 March, 2010 – The need to acquire knowledge, perfect a new skill, or further a particular interest directly influences the choices we make and contributes to a happy and healthy lifestyle. But why let learning stop while on vacation? Travelers seeking inner fulfillment and a little self-improvement can check in with Apprentice-Trips by Fairmont, an innovative collection of experiential packages that help guests acquire a talent, brush up on a favorite hobby or just learn something new.
Consumer research from the Ypartnership, a global marketing communications agency specializing in travel, reveals that almost one out of every three affluent travelers now wants to learn a new skill or activity during a vacation, while a recent focus group of Fairmont Hotels & Resorts’ most frequent guests indicates more than 70% of those surveyed want to get outdoors and participate in programming that includes a learning element.
In light of these findings, Fairmont Hotels & Resorts fashioned the Apprentice-Trips by Fairmont program. Whether it’s learning a second language, following how a governmental bill becomes a law, appreciating how the nose affects the brain, or mastering the ancient art of falconry, Apprentice-Trips by Fairmont provide experiences that can transform that next vacation into a skill for life. Offerings include:
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