Abacus sees growth in top hotel GDS bookings
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Data released by Abacus International has indicated a 111% year-on-year Q1 2009 increase for the top 30 hotels booked through the its GDS system. The majority (66%) of these hotels were located in China, illustrating how important this market continues to fuel growth in the travel industry across Asia Pacific. This trend also represents a seed change in the agent’s recognition of the increasing value of less traditional agency services such as hotel rooms, car hire and rail tickets.
Brett Henry, Vice President of Marketing for Abacus International, said; “It is both interesting and heartening to see such strong increases in bookings on the Abacus GDS system for so many hotels, especially those in China. Worth noting is the Holiday Inn Binhai with increases in bookings of over 1,000%. Meanwhile other China based hotels, Traders Hotel Shenyang and the Shangri La Guangzhou, also recorded growth in bookings of more than 200% in the first quarter of 2009.”
A further influencing factor was thought to be conversations Abacus has been conducting with agents over the last year to highlight the ease with which they can make bookings through the Abacus system. The introduction of Abacus Car and Abacus Rail is also thought to have made such services easier.
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