Following the deal, AHS will form Travelodge (Thailand) Company Limited, with a view to rolling out three new Travelodge brands in the kingdom: Nano by Travelodge, One by Travelodge and Skye by Travelodge. This will allow Travelodge to proceed with what it calls its “aggressive expansion plans for Asia”.
Ranging from lower to upper midscale, the three brands will have varying design concepts and price points, to target different types of consumer.
“Thailand continues to be one of Asia’s most popular holiday and business destinations. Travel and tourism is a key contributor to the Thai economy and the country’s GDP,” said Jonathan Wigley, CEO of AHS.
“Specifically, the midscale hotel segment that Travelodge and its three sub-brands operate in is expected to fit in well with the travel demographics of Thailand. We are excited to bring in a new international brand to Thailand and we target over 4,000 keys in Thailand for Travelodge by 2020.”
Travelodge has ambitious Asian expansion plans, with the aim of launching its brands in multiple countries including Thailand, Singapore, Hong Kong, Malaysia, Indonesia and Japan. Currently, there are close to 1,000 Travelodge-branded hotels worldwide.
AHS operates the Eastin Grand Hotels, Eastin Hotels & Residences, Eastin Easy and U Hotels & Resorts brands, with a portfolio of more than 60 hotels currently operating or under development in Thailand, Vietnam, India, Indonesia, the Middle East and Europe.