Abu Dhabi beats 2010 hotel guest target by eight per cent
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The UAE capital Abu Dhabi has beaten its hotel guest target for 2010 by eight per cent. New figures released by Abu Dhabi Tourism Authority (ADTA) show that 1.81 million guests stayed in the emirate’s 114 hotels and hotel apartments, with guest nights rising to 5.13 million - a 19 per cent increase on 2009. The UK market delivered the biggest international increase, producing 117,836 guests, up 22 percent against 2009. ADTA is crediting the improved performance to a substantial expansion in the destination’s product base, which also encouraged a rise in the average length of stay to 2.83 nights. “The introduction of exciting leisure products such as Ferrari World Abu Dhabi, new golf courses and the Yas Island Show Weekends, coupled with the increased maturity of the emirate’s international events calendar and the launch of new MICE events - such as World Green Tourism Abu Dhabi - helped ensure a very successful final quarter and the destination’s best hotel guest performance yet,” said His Excellency Mubarak Al Muhairi, Director General, ADTA. “Much praise is also due to the solid, highly active and more uniformed marketing from our growing stakeholder base, which is fully behind our vision of delivering an outstanding, globally recognised, sustainable tourism destination that enriches the lives of the Abu Dhabi community and visitors alike.”Meanwhile, domestic tourism once again proved a considerable boon. UAE guests accounted for more than 40 per cent of the market generated. There was also continued growth from the GCC with a 26 percent rise in guests from Saudi Arabia, 35 percent increase from Oman and twenty eight per cent lift from Kuwait. ADTA’s 2011 tourism agenda is currently aimed at delivering 1.9 million guests staying in around 22,000 hotel rooms and contributing 11.1 percent to the emirate’s overall non-oil GDP.
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