Abu Dhabi hails European roadshow a success
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Abu Dhabi Tourism Authority (ADTA) has hailed its seven-city European roadshow a success, with travel trade representatives in Russia, Germany, France, Italy, the UK and Ireland expressing interest in the emirate’s Q4 plans.The roadshow, which also featured representatives from Etihad and its Hala Abu Dhabi destination management arm, as well as Abu Dhabi Motorsports Management, which manages the Yas Marina Circuit, in total pulled in an audience of more than 400 tour operators and media. All heard about the emirate’s packed Q4 major events programme and of the 10 new luxury hotels and resorts which will open in the destination by the end of the year.In Russia, where ADTA launched a major marketing push this year with on-the-ground full time representation, the presentations attracted strong interest.”This event gave us the necessary information on how to promote team building possibilities on Yas Island,” said Kira Dmitrieva, head of Department of South Cross, one of Russia’s leading outbound travel agents. “I feel sure our corporate clients will be passionate about the idea of team building using the Formula 1 circuit.”Having learnt about Abu Dhabi’s plans for the third F1
Comments are closed.