The first 10 months of the year are bringing Abu Dhabi’s 156 hotels and hotel apartments closer to the target of 3.1 million guests.
As per recent statistics from Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) 2,838,842 guests checked into the destination– a 25% increase on the same period last year. Guest nights from January to October end were up 20% on last year totalling 8.5 million with occupancy climbing six percent to 74%.
Hotel revenues increased by 14% to AED 4,869 billion (US$1,325 bn). Room revenues accounted for AED2.488 bn (US$677 m) which was up 14% while food and beverage rose 11% to AED 1.843 bn (US$502 m).
HE Jasim Al Darmaki, acting director general, TCA Abu Dhabi said: “During the month guest arrivals were up 18% year-on-year, guest nights rose 13% while revenues lifted by four percent which should all be viewed against a background of nine percent more room availability in the market.”
Al Darmaki says two prevailing issues are of TCA Abu Dhabi’s promotion efforts are increasing length-of-stay and building average room rate.
“The two are interconnected on a supply and demand basis. Length-of-stay is a key indicator of the destination’s appeal and currently we have slipped this year by four percent on last while our average room rate has dipped by three percent,” he added.
Abu Dhabi’s current average-length-of-stay is 2.99 nights while average room rate in October was AED416 (US $113).
Domestic tourism continued to perform well with a 22% uplift. India remains the top overseas market with a 33% increase in guest arrivals followed by the UK, which delivered a 22% arrivals increase and Germany, from where guest arrivals climbed 11%. Saudi Arabia is now the emirate’s fourth largest international market, and its best regional performer. The number of Saudi Arabians checking into Abu Dhabi accommodation is gone up 33% to 99,330.