Abu Dhabi strengthens ties with Man City FC
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Abu Dhabi has signed a deal making it the Official Destination Partner of English Premier League (EPL) side Manchester City Football Club (MCFC).The deal, struck between Abu Dhabi Tourism Authority (ADTA) and MCFC, sees the Club become the second ‘Official Destination’ partner for Abu Dhabi following the tie up between ADTA and the World Rally Championship.”The rationale of broadening our destination awareness outreach is behind the move,” explained Ahmed Hussein, Deputy Director General, ADTA. “In this case, Abu Dhabi’s name will touch a TV viewership of more than two billion.Under the deal, which runs until the end of the 2013 Premier League season, Abu Dhabi’s brand will appear on perimeter boards around the City of Manchester Stadium at every home league and domestic cup game, ADTA has exclusive naming rights to the club’s Carrington, Trafford training ground and is the sole title sponsor of all pre-season tours.Garry Cook, MCFC’s Chief Executive said the club was looking forward to holding a series of events in Abu Dhabi following on from its recent successful ‘Our Country v Our City’ trip which saw the club spend a week in the Gulf region.ADTA is Manchester City’s fifth global partner and joins Etihad Airways, the national carrier of the UAE Umbro, Etisalat and Ferrostaal. MCFC is owned by Abu Dhabi United Group.
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