In a recent development, Abu Dhabi tourism will soon be embarking on a four-destination roadshow in Australia.
The initiative is in a bid to increase awareness about the emirate’s growing business and tourism opportunities. The 11-strong delegation will be led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi). The cities covered will be Perth, Melbourne, Brisbane and Sydney from 3-6 August 2015. The road show will interact with Australian retail travel agents and MICE consultants on current and new tourism experiences.
“We expect to meet with around 450 travel agents and key influencers during our trip around Australia,” said Mubarak Al Nuaimi, director, promotions and overseas offices, TCA Abu Dhabi.
He further added: “In the first six months of this year, 23,794 Australians stayed in the emirate’s hotels and hotel apartments, an increase of 11% on the corresponding period the previous year. Last year, a total of 49,450 Australians arrived in the emirate – an impressive rise of 24% on the previous 12 months – and delivered 161,371 guest nights, staying on average 3.26 nights. We aim to capitalise on this impressive growth pattern and further increase guest arrivals as the year progresses.”
Some of the agents attending will be Flight Centre, Helloworld, Travel Managers, Travel Councillors and STA Travel. These agents will meet with tour operators such as Creative Holidays, Adventure World, Infinity Holidays, Viva Holidays, Sun Island Tours, Greece & Med Travel Centre, Wildlife Safari, New Horizons, Tempo, Abercombie & Kent and Touchdown Tours.
Also joining the delegation will be representatives of MSC Cruises. The cruise company operates seven -night cruises from Abu Dhabi from 13 December 2015 to 26 March 2016 on board the MSC Musica, and the MSC Fantasia will return to Abu Dhabi from 4 December 2016 to 18 March 2017.