Abu Dhabi tourism targets China
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Abu Dhabi’s expanding business tourism suppliers are heading to China next month for the destination’s largest promotion to date. The move follows the news that Chinese tourist groups are now allowed by the country’s National Tourism Administration to send delegations to the UAE. A delegation headed by the Abu Dhabi Tourism Authority (ADTA) will stage a destination workshop with over 50 travel agents in Shanghai. Its debut participation in the China Incentive, Business Travel and Meetings Exhibition (CIBTM) in Beijing will follow.
“This is one of today’s most important markets and it is crucial that Abu Dhabi is well represented there,” said ADTA Director-General, HE Mubarak Al Muhairi. “China Meetings Industry Research suggests that over the next 12 months, Chinese meetings professionals expect a significant increase in the number of events to be staged outside the republic. The research shows that key deciding host destination factors will be location, quality of accommodation, service, security and safety - all of which Abu Dhabi can successfully address,” he added.
Joining in the ADTA-led initiative will be Abu Dhabi National Exhibition Centre, exhibition foundation partner IIR Middle East, Abu Dhabi Travel Bureau, Le Meriden, the Western Region Development Council and Al Masaood Travel.
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