Accor goes boutique with MGallery
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Accor today announced the launch of MGallery, a collection of high-quality upscale hotels aimed at the growing boutique-style hotel market. The French hotel giant will launch the collection with 8 hotels; Grand Hotel Melbourne (Australia), St Moritz Queenstown (New Zealand), Hotel am Konzerthaus, Vienna (Austria), Continental Hotel Zurich & Rotary, Geneva (Switzerland), the Baltimore, Paris, Le Royal Hotel Lyon and Grand Hotel Beauvau Marseilles (all France).
According to Accor, MGallery hotels will be combine four major principals: a sense of history, an exceptional setting, the vision behind the hotel, or an exceptional interior or exterior design.
The network has been created from existing Sofitel and Grand Mercure hotels, and a number of new MGallery hotels are expected to be announced over the next three months. By the end of 2010, Accor plans to have grown the collection to more than 40 hotels.
“Launching the MGallery label opens a new horizon for Accor. We will prove that we have the requisite legitimacy and know-how, using in particular the Group’s expertise and experience as springboards to conquer the market of upscale, individual hotels with a marked identity,” said Accor’s Director and CEO Gilles P
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