Accor has revealed the findings of its Accor Asia Pacific Business Traveller Research 2011, which seeks to better understand the travel and behavioural preferences of business travellers based in Asia Pacific. The survey interviewed over 10,000 respondents who made business trips in the first half of this year. Of these, close to 2,000 of the business travellers surveyed were executives based in Mainland China, with three in four business travellers being male.Based on data collected, Hong Kong SAR (73%) is the leading destination for Mainland Chinese business travellers, with Singapore and Thailand coming in second and third with 25% and 22% respectively. In terms of outbound travel, executives from Mainland China (8.7 trips), were the most frequent travellers in the first half of 2011, followed by India (7.3 trips) and Singapore (7.1 trips). Moving into the second half of the year, Mainland Chinese business travellers are expected to remain top of the list increasing to 9.2 trips, with Singapore (6.9 trips) and India (6.7 trips) swapping positions as second and third. Evan Lewis, VP of Communications – Asia Pacific: ”The sheer number of business trips made by Mainland Chinese business travellers can be possibly attributed to the importance of “Guan Xi” or positive interpersonal relationships as a crucial element for business dealings. An observation which supports this hypothesis is that 51% of Mainland Chinese respondents travel for external company business such as sales and client visits. This exceeds that of Singapore business travellers who are second, with less than half (46%) making trips for such a purpose.”Chinese executives from the Mainland are the second most budget conscious (US$99), behind Indonesian business travellers (US$92). Perhaps unsurprisingly, Mainland China has one of the highest incidences of domestic only business travel (25%), behind only Australia (34%) and New Zealand (26%) business travellers.
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