Accor to add new resort in Broome
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Accor has added the Grand Mercure Apartments Cable Beach Resort to its Australian franchise network, with the former Broome Sanctuary Resort rebranding from 1 March. The resort comprises 150 studios and self-contained one- and two-bedroom apartments and three-bedroom villas, some with private plunge pools.
Set around a large lagoon-style pool and located just a short walk from one of Western Australia’s spectacular Cable Beach, the Grand Mercure Apartments is close to Broome city centre and provides a gateway to the Kimberley region.
The resort features five swimming pools including a kids’ pool, Pindan restaurant and bar and Sorbet, and a spa offering water therapies and body treatments. There are also conference facilities for up to 100 delegates.
Gail Gower, General Manager of Grand Mercure Apartments Cable Beach Resort said; “To be able to access the extensive network of support services that Accor offers is very valuable and we have no doubt we will see an increase in business through the exposure of the property, especially to Accor’s loyalty programs such as Advantage Plus and A|Club members. It is a real benefit for Broome as a premier tourism destination to have another well-recognised luxury brand coming into the town.
Cable Beach is renowned as one of the most stunning beaches in the world, with 22 kilometres of powdery white sand fringing the Indian Ocean. Situated in the north of Western Australia, Broome has a lively arts scene, dining and plenty of attractions from the famous ‘Staircase to the Moon’ which traces dinosaur footprints said to be 130 million years old.
Accor also manages the 136-room Mercure in Broome, while the Grand Mercure brand offers 22 hotels across Australia.
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