Accor to plant Pullman in Bangkok
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Accor is positioning Pullman as an upscale hotel somewhere between the first-class hotel Sofitel and Novotel. The group aims to re-imagine the concept of business accommodation to make Pullman a dedicated place for living and corporate conferences.
“Like other great brands that have managed to evolve and renew themselves, Accor is giving a new lease of life to the Pullman name,” a corporate press release said.
“So, the historic Pullman name that is connected to the sleeping and dining cars of those luxury ‘hotels on rails’ that allowed passengers to reach distant destinations with ease and in comfort, has all the right attributes to offer today’s business travellers.”
By next year, the Pullman network would comprise 45 hotels already operating in 23 countries in Europe, Asia Pacific, the Middle East and Latin America. By 2015, the company will have 250 Pullman hotels around the world.
”The idea of Pullman is to fill a position in the five-star sector that is left by moving Sofitel higher in the market. We are raising the Sofitel brand’s standards to what is called upper-upscale in Europe, and Pullman will fit into the five-star sector under Sofitel and ahead of Novotel,” Gilles Pelisson, the CEO of Accor, was quoted saying in the Bangkok Post.
In the Asia Pacific region, the Pullman brand will expand rapidly this year, with openings throughout Thailand and China.
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