ADNEC underlines MICE credentials
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The Abu Dhabi National Exhibitions Company (ADNEC) has announced that it will begin trials of a robot which can assist visitors - underscoring its position as an innovator within the global live MICE industry. The new robots will provide visitors to the exhibition centre with information, guiding them to stands and key locations within the venue. The pilot project featuring the 2011-REEM (Reem), will take place during the upcoming International Defence Exhibition & Conference (IDEX 2011). ADNEC is believed to be the first exhibition and live events venue to trial such an initiative. “ADNEC is committed to providing visitors with state of the art facilities and first class customer service,” said His Excellency Ali Saeed Bin Harmal Al Dhaheri, ADNEC managing director. “It’s important to think outside the box to remain at the top of a very competitive global industry; should Reem prove a success at IDEX, we will expand the trial to cover other events staged at ADNEC venues.” Peter Abraam, executive director of strategic planning, Royal Group said: “We are delighted to be able to showcase the extensive capabilities of Reem at the Abu Dhabi National Exhibition Centre - one of the world’s leading venues. Reem has been designed to assist people in places such as shopping malls, hotels, hospitals, museums and exhibition centres.”
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