Adventure convention’s historic move
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In a move being described as ‘historic’, the Adventure Tour Operators Association of India has invited members of all other trade associations in India to attend its convention in Srinagar from 12-14 September by paying a registration fee which is the same as what ATOAI members pay.The step signifies keenness to promote adventure tourism, especially soft adventure, and to boost tourism to Jammu and Kashmir, both domestic and international.As a rule, till now, all associations in India had a differential convention rate charge for own members and from others.The initiative of the ATOAI holds much promise for tourism and trade bodies alike, if this succeeds in getting more agents and operators to the valley.
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