Agoda, a digital travel platform, and Mastercard have partnered to introduce a modular travel redemption solution aimed at modernising bank loyalty programmes. This collaboration integrates Agoda's extensive global travel inventory with Mastercard's Global Redemption Suite, allowing cardholders to access flexible travel rewards and redeem points for memorable experiences in real-time.
The integration enables banks connected to Mastercard's rewards ecosystem to incorporate Agoda's travel redemption solution into their loyalty programmes. This provides cardholders with a seamless digital-first travel rewards experience, offering instant redemption and application of points to Agoda's global inventory of accommodations and flights. According to Damien Pfirsch, Chief Commercial Officer at Agoda, this partnership helps banks close the value gap in loyalty programmes by offering immediate and intuitive travel rewards.
Industry research supports this shift towards more personalised and experience-led rewards. The Skift State of Travel 2025 report highlights that most travellers join loyalty programmes for practical benefits like discounted travel and easier redemption. Similarly, Arrivia's 2025 Loyalty Landscape Report indicates that 84% of loyalty programmes plan to expand travel benefits this year. Matthew Driver, Executive Vice President Services Asia Pacific at Mastercard, emphasised that the collaboration aims to transform loyalty into a digital-first, hyper-personalised experience.
This initiative marks a significant step towards the future of loyalty, where flexibility and meaningful experiences define value. By connecting banks, cardholders, and travel in one ecosystem, Agoda and Mastercard are setting a new standard for choice and relevance in loyalty programmes.
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