AIME 2010 announces Master Class programme
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19 Nov 09 (TravMedia.com): Reed Travel Exhibitions has re-appointed event management company Event Planners Australia to manage the AIME 2010 Master Class program.
“Following the success of the AIME 2009 education program we are delighted to have Event Planners Australia working with us again to deliver the best in education at AIME 2010,” said Event Director, Rosemarie Sama.
The series of 10, 1 hour Master Classes featuring leading industry figures has been designed to provide practical information that will give participants a head start in business for 2010.
One of the key themes this year is the effect of the Global Financial Crisis on the meetings and incentive industries and the strategies that have been employed to add value for clients.
Two Master Classes, How to get more bang for your buck, and Stand out from the crowd – innovation in a downturn, will include panels of industry experts speaking about the strategies, creative techniques and original thinking required to survive.
Creativity and its importance in themeing and catering will also be addressed in another two Master Classes, The thicker the smoke the thinner the talent – top tips and tricks of themeing and Turning water into wine – creative catering on a budget.
The popular topic of marketing will feature in another Master Class, Marketing to win – results focused sales strategies, where an AIME panel will discuss why traditional marketing techniques don’t work in the tough meetings and incentive industry. They will share their experiences through case studies of successful campaigns.
The key issues of sponsorship, technology and the green revolution will be tackled on the second day of AIME Master Classes.
With corporate sponsorship of meetings and events reported to have dropped by more than 50%, the AIME Master Class will address the issue of How to win sponsors and influence people. Are sponsors more savvy at measuring their return on investment or have we lost the art of delivering highly tailored sponsorship opportunities?
Will Telepresence kill the meetings industry? Find out the answer in Mesmerising multimedia – what’s hot in 2010. Featuring key players in the telepresence industry, this Master Class will arm you with the latest information on technology and how it can benefit your next event.
Professionals in the environmental field will discuss whether being green is still a driving force behind corporate purchasing or not, in Is Green a buzz word or a business essential? Panellists will decipher fact from fiction, discuss credible sources of accreditation and offer practical advice on how to reduce your footprint.
Master Classes on entertainment and incentives make up the program, which is sure to provide education for visitors and hosted buyers no matter what their field of endeavour.
Let me entertain you – an A-Z guide of showing your guests a good time is a Master Class on how to deliver a memorable entertainment experience. Covering timing, budgets, venues, themeing, staging, audio visual, audience type and selecting talent, this practical session is a must.
AIME’s final Master Class provides a case study on one of the largest incentives to be held in Australia. Where East meets West – the Amway experience, gives attendees the chance to interact with the Melbourne Convention + Visitors Bureau and suppliers behind a 5-day incentive for 7,000 delegates in Melbourne that delivered an unforgettable experience.
AIME 2010 will be held at the Melbourne Exhibition Centre, Australia, 2-3 March.
AIME is organised by Reed Travel Exhibitions (RTE) on behalf of the Melbourne Convention + Visitors Bureau. RTE organises 14 events worldwide. AIME forms part of the RTE portfolio of Global Meetings and Incentives Events along with EIBTM (www.eibtm.com), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com ), AIBTM (www.aibtm.com ) and the ICCA Exhibition in association with ICCA Congress (www.iccaworld.com).
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