AIME launches new look website, ad campaign
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Planning for AIME 2010, the 18th Asia-Pacific Incentives & Meetings Expo, is well underway with a new look website now online at www.aime.com.au, as well as a new advertising campaign. The campaign is the third in a three year strategy, using the themes ‘aime higher’ (2008), ‘aime for more’ (2009) and ‘aime for the best’ (2010). The advertising campaign and website will feature the new tag line ‘aime for the best’ which aligns the campaign with the RTE meetings and incentive exhibition portfolio branding of ‘best for business, best for education and best for networking’.
“Our marketing strategy positions AIME as the leader in the region, using themes that reflect the high standard of AIME substantiated by its hosted buyer program and audited results,” said Event Director, Rosemarie Sama, adding that AIME’s branding and advertising had been developed in conjunction with Australian advertising agency Tonic Communications.
“The AIME website has moved to a new CMS server in order to provide new online video content and even greater user friendliness. Visitor, exhibitor and hosted buyer newsletters will be available online and downloadable,” Ms Sama added.
AIME 2010 will be held on 2 & 3 March at the Melbourne Convention and Exhibition Centre, Australia.
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