Air India looks to Taj for staff training
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The National Aviation Company of India, which is responsible for Air India, is teaming up with the Taj Group to raise service standards across the business. The hospitality giant will use its experience and service expertise to raise service standards and makeover the national carrier’s cabin crew. The initiative reflects the carrier’s ambition to become a leading international airline and to boost service standards ahead of its initiation into Star Alliance. The national carrier is looking to emulate British Airways which in the early 1980s, before it embarked on a concerted service training drive, was reputed for poor service. It now calls itself the world’s favourite airline. The initiative is part of a three-year turnaround land which will see Air India tie up with a series of other hospitality firms as it looks to improve its service and strengthen its brand to build on its 17.7% market share.
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