Ajman Palace hotel kicks off five-city China road show
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In an effort to grow its share of the lucrative Chinese market, Ajman Palace hotel is participating in an exclusive roadshow in China.
The road show will be held from 8-25 November 2015. During the period Aftab Mukadam, director of sales and marketing from Ajman Palace Hotel, will be visiting five key cities including Guangzhou, Shenzhen, Shanghai, Beijing and Chengdu. The objective of the meeting is to meet tourism bodies as well as tour operators, destination management companies and other trade professionals.
Ferghal Purcell, general manager of Ajman Palace hotel, said: “China is a growing market for us and holds strong potential. The current roadshow is strategically planned in time to attract visitors during Chinese New Year that will fall from 7-13 February 2016. We are specifically targeting Chinese tourist with new region based features. The roadshow will also highlight Ajman’s latest attractions such as the newly-developed 18-hole Al Zohra Golf Course.”
The UAE is witnessing unprecedented demand from Chinese visitors, therefore, Dubai’s Department of Tourism and Commerce Marketing (DTCM) is working on adding more flights between the two countries in 2016.
China’s outbound tourism market is the biggest tourism source market in the world. Despite the country’s economic slowdown, 62 million Chinese crossed the border in H1 of 2015. China is Dubai’s seventh largest tourism source market, and grew the most last year, with 344,000 visitors, up by 25% compared to 2013. In the first half of 2015, Dubai attracted 241,000 Chinese visitors, up by 26% year-on-year.
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