In celebration of its upcoming 75th anniversary in December 2027, All Nippon Airways (ANA), Japan's largest and 5-Star airline for 12 consecutive years, announced that designers have been selected to reimagine its uniforms.
The new uniforms, which will be worn by employees as the ANA brand's first customer impression, has been designed to thoroughly connect ANA's legacy of safety and security in the skies to the future; engage closely with customers, providing new value experiences that consistently bring smiles; and ensuring that the accumulation of these efforts will lead to joy and enrich the lives of people around the world. The uniforms will be worn starting in the second half of fiscal year 2027.
"ANA is making a significant investment in design excellence for our new uniforms, collaborating with leading designers and sports brands," said Shinichi Inoue, CEO of ANA. "Our objective is to create a design that is functional and appropriate for the nature of the work, that supports employee morale and will be globally recognized and admired by our customers. We have assembled a dedicated team to lead the uniform creation process and anticipate a productive partnership with all involved parties."
The designers for the new uniforms have been divided into three categories: Flight Operations (flight crews); Hospitality (cabin attendant and ground staff); and Functional Departments (engineers, ground handling staff, cargo and catering staff). ANA specifically chose partners that embody its brand and will together address global challenges.
The Flight Operations uniform will be designed by Naoki Takizawa of NAOKI TAKIZAWA DESIGN, who has created numerous corporate uniforms and imperial costumes. Takizawa, recognized for his view of clothing as ergonomically based product design, excels at crafting uniforms that will provide comfort and functionality for flight crew members who spend long hours in the cockpit and maintain safe flight operations.
The Hospitality uniform will be designed by Satoshi Kuwata of SETCHU, the unanimous winner of the 2023 LVMH Prize*1. Kuwata specializes in Bespoke Tailoring*2 and will deliver a comfortable design that enhances ground staff and cabin attendants hospitality efforts.
The Functional Department uniform design will be created by adidas, a global leader in the sporting goods industry. adidas has been developing products that help athletes achieve high performance for more than 75 years. By incorporating the expertise of this long-standing global brand, the new design will increase durability, functionality and comfort of uniforms for mechanics, ground handling staff and other employees.
The new uniforms are scheduled to be worn from the second half of FY2027 onward. They aim to create uniforms that will be loved not only by customers across the globe, but also by the employees who will wear them, and by those who aspire to work in the airline industry.
