Amadeus India helps to boost Asian success
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Bangkok, Thailand, 9 July 2010 - Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today announces a series of successes in India, a market which has played a pivotal role in its sustained market leadership in Asia Pacific as a travel technology leader.
Amadeus India maintained positive results even throughout 2009, a tough year for the travel market. This was thanks largely to the consistent support of local travel partners. The company has focused on providing innovative and flexible business solutions, global reach and local expertise – an approach which has resonated strongly in India.
India is currently the key growth market for the online travel sector in Asia Pacific, generating around 15 percent of the region’s online travel agency bookings. Amadeus is the clear leader in this sector for India and Asia Pacific, as well as the traditional travel agency channel. Amadeus India now services more than 42,000 point of sales terminals across the country.
Ankur Bhatia, Director Amadeus India, said, “2010 is shaping up to be a positive year for the Indian travel industry, especially with the upcoming Commonwealth Games. Tourism India expects 5.5 million international visitor arrivals to the sub-continent this year, and many will take the opportunity to travel to other destinations in India. The other big story here is the largely untapped Indian domestic tourism market, comprising almost half a billion travellers. The domestic market will undoubtedly become a primary growth engine for India’s travel and tourism industry,” said Bhatia.
Globally, in the first quarter of 2010, Amadeus maintained its global leadership position in market share of close to 37% of air travel agency bookings. The IT Solutions business grew its revenues by 17.9% during the period, continuing its track record of solid growth as contractual migrations took place. This steady growth is underpinned by revenue increases in the Distribution business of 12.4% and on the IT solutions side of the business, an increase in the volume of air travel agency (TA) bookings of 9.6% primarily driven by the performance of emerging markets (Middle East and Africa, CESE and Asia Pacific).
David Brett, President of Amadeus, Asia Pacific, said, “Amadeus continues to be the industry leader in Asia Pacific because of the strength of our business in key markets such as India, and the hard work and expertise of our local team there. The Indian travel market is truly unique, with rapid evolution in infrastructure bringing new opportunities.
“This year in India we expect to see continued growth in the online travel agency sector. We also anticipate increased interest from Indian airlines in Alt
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