Amadeus urges hoteliers to focus on IT strategies
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
A new report published by Amadeus has declared that hotels must align their strategic business and IT priorities if they are to secure growth in the next three years. The report, published in conjunction with leading industry expert Robert Cole, identifies gaps that exist between hotel technology, marketing and operations that are currently blunting growth strategies and ambitions. The report introduces the concept of the IT Pathfinder as a means of bridging the gap between corporate business and technology objectives. An IT Pathfinder can be defined as a role, function or approach that uses a common language to unite IT and business needs; focusing on mutual areas of benefit which deliver the greatest economic value. Based on extensive research and qualitative interviews with leading industry figures, the report provides insights into how hotels groups can fast-forward growth between 2011 and 2014 and better understand the current barriers to organisational performance. The risks and opportunities facing the hospitality industry in the next three years are also examined. “In the last 12 months we have seen customers take a more optimistic, determined approach to securing growth. This paper looks at what can be done in the next three years to catalyse this growth in the hotel industry”, commented J
Comments are closed.