Amazing Thailand’s new mini website
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As part of the Amazing Thailand campaign, a new website has been set up, featuring the country’s tourism products and services that are part of the e-marketing campaign for tourists worldwide.
The Tourism Authority of Thailand said amazingthailand.tourismthailand.org aims to attract travellers through e-marketing tactics such as search engine marketing, online PR, e-mail, and e-CRM.
The mini site consists of over 2,000 Thailand tourism products and a travel agent directory. There are direct links to websites covering hotels, tour options, attractions and travel agencies. The new site provides over 300 exclusive travel deals for inbound travellers.
The new site also offers Web 2.0 capabilities with user ratings and reviews of hotels and tours.
“The various comments from online reviewers will help visitors choose the right travel option and enable TAT to enhance its customer relationships,” the TAT said.
According to the TAT, after being online for ten weeks, the new site has attracted over 110,000 unique visitors who have made over 422,000 page views in total. The TAT said it expects to “massively boost” visits through additional e-marketing campaigns during the rest of 2008.
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