Moments by Starwood Preferred Guestlets members use their Starpoints for what it calls “extraordinary lifestyle events” – giving them insider access to red carpet movie premieres, closed rehearsals with top music artists, private dinners with world-renowned chefs, rounds of golf with PGA TOUR pros and more.
The first Moments experience in Asia Pacific that members can bid for is attendance at the Justin Timberlake concerts that will be held in Brisbane, Sydney, Melbourne and Auckland. Members can watch the first concert in each location, with first 10 rows VIP seating, and private pre-show access with the singer.
“We want to make an emotional connection with our members that extends outside of our hotel doors by providing them with rich experiences that go beyond the world of upgrades and free flights,” said Lisa Miller, Director of Loyalty and Partnership Marketing for Starwood Hotels & Resorts, Asia Pacific.
To make sure members without enough points don’t miss out on the experience of a lifetime, Starwood said Moments offers a cash and points option to the site – allowing bidders to use a combination of cash and Starpoints for auction events.
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