ASEANTA supports new Southeast Asia marketing campaign
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The ASEAN Travel Association (ASEANTA), in partnership with the ASEAN region’s national tourism organisations, is set to launch a new destination marketing campaign for the region, branded “Southeast Asia: Feel the Warmth.” While Southeast Asia will be the destination brand, ASEAN will be co-branded as a sponsor organisation for the campaign. In January this year at the ASEAN Tourism Forum in Hanoi, Vietnam, ASEANTA signed a Memorandum of Understanding (MoU) to promote Southeast Asia as a travel destination to rival other regions, such as Europe, the Caribbean, and the South Pacific. Southeast-Asia.com, the online hub for the campaign, will encourage people to visit the region and help them plan and book travel itineraries - comprising flights, hotels, tours, etc - that take in more than one ASEAN-member nation. ASEANTA President Felix Cruz said; “This strategy will be a great success if we are able to increase public awareness of ASEAN through the website, encourage travellers to visit the region and better, if they visit not just one destination but to include another in their plans.”
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