Visitor arrivals to countries in the Asia Pacific region, including the Americas and Middle East, increased 6% to 550 million in 2014, according to data released this week by Pacific Asia Travel Association (PATA).
In its ‘PATA Annual Tourism Monitor 2015’, the association revealed that 73% of those arrivals (approximately 401.5m) were in Asia, while the Americas captured a 23% share (126.5m) and the Pacific region 4% (22m).
Of the 44 destinations covered in the report, 30 achieved more than one million visitor arrivals in 2014, while 12 exceeded 10m. China was the top destination, followed by the US, Hong Kong, Turkey and Macau.
Double-digit growth was experienced in Palau, Bhutan, Japan, Myanmar and Taiwan.
“Reviewing the growth patterns and distribution of visitor arrivals into Asia Pacific over a past five-year period gives us a solid perspective on how these flows are becoming more fluid, shifting and moving between both origin and destination markets,” said PATA’s CEO, Mario Hardy.
“In that sense, this report provides a balance between PATA’s quarterly summation of origin-destination pairs and at the other extreme, the best predictions of how they are expected to play out over the future five-year period.
“It is undoubtedly an essential tool in placing the possible future firmly in the context of what has already occurred,” he added.
In terms of source markets, the US, Canada and Mexico dominated flows into the Americas, while the US, Japan and Australia did likewise into the Pacific. Asia was generally dominated by arrivals from China.