Asian room rates soar: Deloitte
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Room revenue per available room (RevPAR) across the region is up 14.1% to US$97 – outperforming the 9.4% growth achieved in 2006.
Improvements have been driven by double-digit increases in average room rates, which now stand at US$137, the survey said.
Asia Pacific continues to build on, and benefit from its position as the world’s second most visited region after Europe. For the first time last year, Asia’s volume of international tourism receipts equalised with the Americas. Latest figures from the World Tourism Organisation (UNWTO) show that it has seen the strongest growth in international tourist arrivals during the first four months of 2007 - good news for hotels.
Among the best performing in Asia are resort destinations. The survey said Bali has continued to recover despite fresh travel warnings and achieved the region’s highest RevPAR growth at 58.6% in the first half of this year. This marks an incredible turnaround for the resort island, which has struggled since the bomb attacks in 2002 and 2005.
The improvements come on the back of more than a third increase in occupancies, suggesting a return of public confidence, the report said. Direct foreign arrivals reached an all time high in the first quarter.
Lorna Clarke, Executive Director of HotelBenchmark(TM) at Deloitte added: “The Asia Pacific hotel market continues to perform well with performance dominated by improvements in average room rates.
“The growth of low-cost airlines is making the region more accessible, allowing tourists to travel more easily to a wider range of destinations.”
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