The Australian Minister for Tourism, Martin Ferguson AM MP, has unveiled the country’s China 2020 Strategic Plan, a document outlining its bid to boost tourism ties with the massive Chinese market.The plan was released at the inaugural Australia-China Tourism Summit, which is currently being staged in Cairns, Queensland.The event forms part of the Australian Government’s $30 million commitment to the Chinese market over the next four years.The Vice Chairman of the China National Tourism Administration, Dr Du Jiang, is leading China’s first delegation of tourism officials to Queensland.Minister Ferguson urged an audience from industry and government to make the most of a market that’s already worth over $3 billion a year to Australia.”Within a decade, visitors from China are forecast to bring $6 billion into the Australian economy in a single year, doubling the current economic value of Chinese visitors to Australia,” he said.”This plan is a major contribution to our thinking on ways to strengthen our relationship on tourism. It gives the Australian tourism industry a clearer direction for enhancing business from China.”Tourism Australia is taking Australia to China via support from industry and governments right across our country.”Minister Ferguson said improving the Approved Destination Status scheme, which has brought thousands of Chinese tour groups to Australia over the past decade, was on the summit’s agenda.”Australia cannot rest on its laurels when it comes to welcoming visitors from China. After all, over 140 countries now enjoy ADS status.”To stay ahead of the game, we have committed another $4 million to the scheme over four years.”Minister Ferguson called for substantial new investment in the Australian tourism industry.”To make the most of emerging markets such as China, Australia’s approach must have investment at its core. With strong occupancy rates in capital cities, the time is right for new investment and Australia welcomes foreign investment,” Minister Ferguson said.Tourism Australia’s China 2020 Strategic Plan is available for viewing online at www.ret.gov.au
You might also like
Since you're here...
...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign
We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.
Let us help you drive your business forward with a good partnership!
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close
Sign in
Recover your password.
A password will be e-mailed to you.
- LOGIN / SIGN UP
- NEWS
- MARKETS
- SECTORS
- FEATURES
- Partner articles
- Airlines / Airports
- Car Rental
- Conferences
- Cruising (Ocean)
- Cruising (River)
- Destination Management (DMC)
- GDS / CRS
- Hotels & Resorts
- Hotel Management Company
- Hotel Technology
- HR / Appointments
- Insurance
- Meetings, Incentives, Conferencing, Exhibitions (MICE)
- Travel Agents (all)
- Travel Technology
- Tourism Boards
- Interviews
- Industry appointments
- Travel Bloggers
- Podcasts – Features
- Partner articles
- EVENTS
- JOBS
- TRAVEL GUIDES
- Destination NaJomtien BanAmphur BangSaray *NEW*
- จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
- South Australia Reward Wonders *NEW*
- Ponant Yacht Cruises and Expeditions
- Encore Tickets (Chinese Guide)
- Affordable Luxury in Thailand by Centara Hotels
- Rising Above the Oridinary by Conrad Bangkok
- The Best of Thailand
- IWTA SERIES
- IWTA AWARDS
- TRAVEL CLUB
Comments are closed.