BA launches green initiative
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British Airways has unveiled a new carbon offset scheme, and backing for deforestation prevention in Brazil and research into the effects of aircraft’s non-carbon emissions.
The upgraded offset scheme uses UN certified emissions reductions to help finance clean energy projects in developing countries. It said customers offsetting their flight emissions will be supporting a new windfarm in one of the poorest regions of China, as well as run-of-the-river hydro electric plants in China and Brazil.
BA said the scheme is more user-friendly as customers are able to buy their offset in one transaction when they book their flight on ba.com.
In addition to the offset scheme, the carrier is to invest in a range of projects to help protect the Brazilian rainforest.
Silla Maizey, head of corporate responsibility, said the new initiatives underlined the seriousness of the airline’s commitment to tackling climate change.
‘We were the first airline to offer carbon offsets, and we intend to remain at the forefront in this area.
As an illustration, BA said the offset cost for a Singapore-London return would be about S$94 (US$65) and for Singapore-Sydney, about S$54.
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