Bali and Singapore were among the most popular holiday destinations among Indonesian travellers who searched for Lebaran getaways using travel search engine, Wego.
Information released by the travel comparison site shows that the majority of flight clicks were for domestic destinations with Bali at the top of the board, while Singapore and Kuala Lumpur registered second and third overall among searches from Indonesia.
Although the Lion City was most popular outbound, Malaysia, Japan and the Netherlands experienced the largest gains in terms of travel intent, with their share of flight searches increasing by 40%, 23% and 63% respectively. Meanwhile, flight searches for both Thailand and China fell by 20% compared to Lebaran 2013, with the former possibly affected by the political activity in the previous few months.
There is a general tendency however, for Indonesians to search domestic travel during the Lebaran festival. Commenting on the trend, Graham Hills, managing director of Wego Indonesia, said: “This could be more reflective of tradition as Lebaran is the key time for Indonesians to visit with family, which is dominated by land transport options such as train, bus and private vehicles.”
The airlines did receive a sizeable share of the holiday rush however. According to Wego, Lion Air, Garuda Indonesia, Citilink, Sriwijaya and AirAsia were the top airlines domestically, with AirAsia, Lion Air, Tiger, Malaysian Airlines and Garuda Indonesia most popular for outbound flights.
“This is good news for Lion Air in particular, regaining their position after slipping dramatically in 2013 by 59%,” Hills added. “AirAsia also regained their top position over both Garuda and Malaysia Airlines last year.”
Meanwhile, hotel searches show the most popular destinations for accommodation registered for Bandung, Bali, Yogyakarta and Jakarta, with Singapore in fifth position.
“Bandung accommodation received around 20% more share of hotel searches year on year and both Malang and Bogor were fast movers. On average Indonesians spent US$73 per night on domestic accommodation while Singapore dominated internationally with an average room rate of US$159, averaging three nights.”
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