Base launches interactive mobile website
Base Backpackers has launched a new website built for iPhones, smart phones, iPads, tablets and other mobile media devices. The website is designed for tech-savvy travellers and enables them to make bookings at the company’s hostels across Australia and New Zealand, while on the move. Tapping into social media trends, the website features a custom-built blog platform, developed to enhance customer interactivity and user engagement.
“It’s all about function,” Base Chief Executive Officer Campbell Shepherd said. “Book a bed, buy a travel deal, purchase an event ticket – we’ve ramped up our products and services and we’ve combined key social media outlets like Facebook, twitter and our blog.”
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