Best Western offers new customer care technology
Best Western International has selected Interactions Corp to provide a conversational voice portal for members of its Best Western Rewards loyalty scheme. The voice portal, which leverages Interactions’ HumanTouch platform, will offer Best Western Rewards members a more efficient customer care process, enabling them to quickly obtain account information, redeem awards and get details about programme benefits. Best Western is the first hospitality company to announce a relationship with Interactions for this advanced customer care solution.
“We are delighted to be working with Interactions to provide what we believe will be the hospitality industry’s finest self-service voice experience,” said Dorothy Dowling, Best Western’s Senior Vice President of Marketing & sales for Best Western. “The HumanTouch solution bypasses the frustration normally associated with interactive voice response systems by providing a self-service option that is just as easy as talking directly with an agent.”
“We are proud to partner with Best Western and look forward to delivering tremendous value and a great experience for their Best Western Rewards members,” said Mike Iacobucci, CEO of Interactions.
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