Best Western takes on Middle East
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Best Western said it is currently developing as many as 25 hotels in the Gulf Cooperation (GC) countries which it said would make it the most extensive hotel chain in the Middle East within 2011.
Glenn de Souza, Vice President International Operations Asia, Best Western International said the chain’s primary focus will initially fall on the UAE, Kuwait, Saudi Arabia, Bahrain, Oman and Qatar.
“The economies of the Middle East are in the midst of a phenomenal growth phase which is fully supported by their governments and which involves a particular emphasis on tourism development. Acting on these strong signals, the hospitality sector is expanding accordingly,” he said.
The first Best Western hotel in Dubai, Best Western Residences, is currently under construction. The 220-room hotel – 30 minutes from the international airport - intends to achieve 80% occupancy within its first year of operation.
De Souza said the company is closing in on two Best Western Premier hotels in Muscat in Oman. The two hotels feature 180 and 250 rooms and are located within 15 minutes’ drive of the international airport.
The company had earlier appointed Mohebi Investment as its area brand developer and also to operate Best Western’s international sales office in Dubai.
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