BestPrice Travel has launched its 2026 Wellness Portfolio, a collection of health-focused travel experiences across Vietnam, as demand for wellness tourism grows in the Asia-Pacific region.
This strategic initiative was announced during the Vietnam Tourism Roadshow 2025 in Melbourne and Sydney, attended by numerous Australian travel professionals and media.
The portfolio aims to position Vietnam as a competitive wellness destination by offering experiences that combine wellbeing, cultural depth, and nature-based activities.
It includes traditional Vietnamese healing therapies, mineral hot springs, ecoluxury spa resorts, and mindfulness programmes, spanning destinations like Quang Ninh, Hoi An, Phu Quoc, and Nha Trang.
A market to watch
Wellness tourism has become a significant growth driver in the global travel industry, with travellers increasingly seeking experiences that promote physical and mental wellbeing.
Vietnam's diverse natural environments and traditional healing practices make it well-suited to meet this demand; however, access to structured wellness products has been limited for international travel professionals.
BestPrice Travel's portfolio addresses this gap by providing a reliable collection that aligns with international service standards, offering competitive rates, flexible contracting, and a dedicated support team, along with opportunities for co-branded campaigns and press travel programmes.
This initiative supports Vietnam's long-term strategy to establish itself as a credible wellness destination, offering authenticity, accessibility, and value.
The portfolio reflects collaboration between private travel companies and national tourism authorities, aligning with global trends whilst promoting sustainability and cultural integrity.
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