“AMF 20” Ice Sculpture birthday celebration; from left to right: TECA, Founding Chairman, Tiger Lin; STEM promoter, Author and Innovator, Gitanjali Rao; AFECA, Honorary President, Edward Liu; The International Trade Administration, Deputy Director General, Susan Hu; TAITRA, President & CEO, Simon Wang; K&A International, President, Kitty Wong; TCEA, President, James Wu; TEA, Honorary President, Michael TuThe Asian MICE Forum (AMF), Taiwan’s flagship platform for global dialogue in the business events industry, took place on 19th September 19 in Taipei.
Celebrating its 20th anniversary alongside the MEET TAIWAN program’s two-decade milestone, this year’s forum adopted the theme Beyond 20: Embracing Tomorrow.
AMF also introduced a commemorative 20th anniversary logo, blending the number “20” with the infinity symbol.
Styled with track-like lines and a tech-inspired palette, the visual embodied momentum, innovation, and limitless possibilities.
MEET TAIWAN unveiled its new logo, marking the beginning of a new era for Taiwan’s MICE industry.
A dynamic new identity
As part of the celebration, the forum unveiled MEET TAIWAN’s refreshed brand identity, featuring a new logo and the slogan “MEET TAIWAN, me in TAIWAN.”
The rebrand reflects the program’s evolution and renewed vision for the future of Taiwan’s business events industry.
The opening ceremony also highlighted a special anniversary video and birthday celebration, underscoring the achievements of Taiwan’s MICE industry and MEET TAIWAN’s pivotal role over the past 20 years.
Keynote speaker Gitanjali Rao delivered an inspiring address to highlight the forum.
An impressive and inspiring roster of speakers
This year’s forum welcomed an impressive lineup of global speakers. The program opened with a keynote by TIME’s Kid of the Year and STEM advocate Gitanjali Rao, who spoke on “Technology as a Catalyst for Social Change,” with a focus on the UN SDGs Goals.
The keynote was followed by three inspiring panels: the first brought together experts from Expo City Dubai, Rotary International, and International Conference Services (ICS) to discuss how innovation can transform the MICE industry.
The second featured leaders from the Paris Air Show and BIO Asia, exploring the strong connections between exhibitions and local industries.
The final panel highlighted perspectives from representatives of GIS Group, Suntec Singapore Convention & Exhibition Centre, and Queen Sirikit National Convention Center (QSNCC), focusing on how venues can elevate attendee experiences.
Together, these sessions provided rich insights into creativity, strategy, and best practices across the global business events landscape.
The Tunnel of Time at the Asian MICE Forum took guests through the event's evolutionary journey.
A dynamic evolution
For the past 20 years, Taiwan’s business events industry has grown into a dynamic driver of innovation and economic development.
From its early beginnings with limited venues to today’s nationwide Taiwan Business Events Corridor, Taiwan has become home to world-leading exhibitions such as COMPUTEX, TIMTOS, and TAIPEI CYCLE.
These developments highlight the industry’s vital role in connecting global industries, strengthening Taiwan’s international competitiveness, and contributing significantly to the visitor economy.
As both AMF and MEET TAIWAN mark their 20th anniversaries, this moment is more than a celebration: it is the beginning of a new chapter for Taiwan’s business events industry.
Moving forward, MEET TAIWAN will refine its strategies, deepen global partnerships, and showcase Taiwan’s unique strengths on the international stage.
With this renewed vision, Taiwan is ready to drive the next era of growth and transformation in the global business events industry.
