BHMAsia plans major expansion of X2 hotel brand

Thailand-based hotel management company, BHMAsia, has unveiled plans for a significant expansion of its X2 brand in Asia.

The company recently launched its latest hotel in Thailand, the X2 River Kwai in Kanchanaburi, to take its portfolio size to five X2 properties, including four boutique hotels in Thailand and one apartment property in Sydney.

An artist's impression of the new X2 Kamala in Phuket
An artist’s impression of the new X2 Kamala in Phuket

And the company is now projecting a major increase in its X2 collection in the coming years, reaching a portfolio of 30 properties by 2016.

This expansion will continue later this year, with the launch of the X2 Oasis Phuket Villa and X2 Mae Ping Villa in Chiang Mai in the third and fourth quarters of 2014 respectively. A further six properties are then expected to open in 2015.

And according to Frederic Garnier, BHMAsia’s director of operations & development, much of the brand’s future development will be outside Thailand.

“We have X2 overseas projects in China, Sri Lanka and Indonesia in the pipeline,” said Garnier. “While continuing the global growth momentum, our team is working hard to expand X2 properties into the popular and emerging destinations in Thailand.

“We are going to open two exclusive X2 Villas in Phuket and Chiang Mai in the next couple of months while the X2 Residences projects in Kamala, Koh Samui, Kui Buri and Koh Kood are ongoing. X2 Hat Yai Hotel is expected to open in 2016-2017.”

Garnier added that some of the Chinese projects would have more than 150 rooms, marking a significant increase from the existing collection of small boutique properties.

“With over 12 properties opened or under construction, and a new property opening rate of at least two per quarter, the brand is looking to have 30 properties by end of 2016,” said BHMAsia’s CEO and X2’s founder, Anthony McDonald, who added that the company is still looking a suitable location in Bangkok.

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