Biltmore Hotel planned for Abu Dhabi
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Millennium and Copthorne hotels has added Biltmore to its portfolio of hotel brands and will open the first hotel under the brand in the MENA region in Abu Dhabi in 2013.The original Biltmore Hotel in Hollywood, California, is an original art deco design icon. As the brand is brought to the Middle East, the company has promised to stay true to its illustrious past and drawing on its rich heritage. The addition of the Biltmore brand to the Millennium & Copthorne portfolio is a significant move for the company, which is due to add 12 new properties to its portfolio of 12 operating hotels this year, with 52 signed management agreements in the pipeline. The hotel group expects to triple its presence in the Middle East and North Africa in the next three years. Ali Lakhraim, president and CEO of Millennium & Copthorne Hotels and Resorts, said: “Bringing the first Biltmore hotel outside of Los Angeles to Abu Dhabi is a coup. This unique brand, synonymous with exclusivity and quality, will cater to both the business and leisure market in a select few gateway cities around the world, with Abu Dhabi leading the way. “Across our brands, we continue to see strong growth in the MENA region, and the addition of a new brand adds another string to our bow as we build momentum for further expansion and increase in market share.”The company is exhibiting at ATM 2011 with a large 150 square metre stand, showcasing its MENA hotels and portfolio of brands, which include Grand Millennium, Millennium, Copthorne and Kingsgate. The hotel company has also partnered up with ATM to launch the ATM apprentice programme, a fast-track programme for the brightest talent in the hospitality industry (see boxout story).. “To truly capitalise on our success we need to recruit, train and retain the industry’s best and brightest talent with a passion for excellence. Exhibitions like ATM give us an opportunity to meet with our peers and showcase the career opportunities we offer, as well as our exciting range of hotels,” said Lakhraim.
Comments are closed.