Bollywood appeal and destination advertising
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Speakers at the India Travel Association of Tour Operators (IATO) conference in Udaipur want to see Bollywood help promote tourism across the regions. If Bollywood and cricket can come together, why not Bollywood and tourism? asked Princess Padmaja Kumari, joint MD of the HRH group of hotels, speaking at the convention. Film maker Sanjay Gadhvi and anchor Deepti Bhatnagar spoke of the excellence of the inspirational destinations in north India and how they are ignored by film makers in Bollywood. The Indian film industry has a huge international following and can act as a great advertising tool for India. That’s why Usha Sharma, Principal Secretary and Commissioner Tourism, Government of Rajasthan , promised to improve matters and even spoke of creating a single regional liaison office to facilitate the filming process.
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