85% of Brits want to holiday abroad this summer after two years of putting holidays on hold, the travel deals platform HolidayPirates.com reveals. New consumer research into summer 2022 holiday trends has found that just 15% plan to holiday in the UK, a dramatic fall from pre-pandemic intentions at the end of 2019, when 45% of Brits said that they would holiday in the UK the following summer.
This data reflects an even greater shift from the height of the pandemic in 2020, when 55% said that they were planning to take a domestic holiday. HolidayPirates data found that 37% of Brits said that they took no holiday at all in 2021.
With cost-of-living issues looming, Brits are clearly taking their chances with airline staff shortages and making a dash for the summer sun in 2022, with 74% saying that they will go on a beach holiday. Greece, mainland Spain, the Caribbean, the Canary Islands and Turkey top the destination preference charts.
Our thirst for adventure has also jumped. Pre-pandemic, only 8% said that they would take a sports or adventure break with 27% now saying that they will be taking an adventure holiday in the UK.
Budgeting is the primary concern with 42% saying that they will spend under £500 for a week away and 37% saying that they will spend between £500 and £1,000. The HolidayPirates survey also found that budget friendly, all-inclusive deals are the most favoured board basis, with 41% saying they intend to holiday this way and the vast majority favour hotels over other types of accommodation – with a quarter saying they are choosing a holiday home.
Phil Salcedo, Head of Market UK & North America stated: “People are ready for a holiday, and the vast majority want something more than a staycation this year. Whether as a reward after such a long period of confinement, or having saved more during that time, people were looking to Europe and way beyond for their holiday plans.”
Travel is rebounding strongly for this summer, with an unquenchable desire to travel internationally. But there’s no doubt that there is pressure on budgets.