BTMS 2010 successful
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One spaceman, four Innovation Award winners, 58 high-end conference speakers, 180 world-class brands, 250 guests at the European Travel Buyer Awards, thousands of buyers including hundreds of the top end budget holders* and more than 5,200** of Europe’s leading corporate travel professionals descended on the Business Travel & Meetings Show last week. BTMS 2010 - in its new two-day guise – buzzed with a renewed optimism not seen in the industry for some time as exhibitors met brand new prospects, buyers got their chequebooks out and deals were sealed. Among the 180 exhibitors on the show floor were major corporate travel and meetings brands, including British Airways, Virgin Atlantic, Emirates, Barclaycard Business, AMEX, IHG, HRG, CWT and Sabre Travel Network. The second European Travel Buyer Awards were a huge success with 170 top European buyer guests, three times as many entries and double the number of category winners. And the after show party/inaugural Business Travel Club was equally popular. Centre Stage was packed for the duration with Will Whitehorn (President of Virgin Galactic), David Kennedy (Climate Change Committee CEO), Norman Baker (Lib Dem Transport Secretary) and Professor Richard Scase (world-leading economist) among the highlights on the conference programme, Europe’s leading free to attend corporate travel and meetings educational programme. “This time last year, our plan for BTMS 2010 was to increase the quality of the show’s audience, increase the ratio of buyers to exhibitors and improve return on investment for our exhibitors,” commented Event Director David Chapple. “By changing BTMS to a two-day format, investing heavily in the Executive Buyer Programme, enhancing the educational offering and introducing new features such as BTMS Connect, the Advice Centre and the BT Club, we have achieved all of this and more. “There’s no doubt that BTMS 2010 was a successful show. We know this because our visitors have told us. And our exhibitors have shown us. The equivalent of 78 per cent of this year’s space has already been rebooked, and a number of exhibitors have significantly increased their stand size for 2011.” Feedback from visitors and exhibitors: Dee Mani, Business Development Specialist, Click Travel: “Over the two days we saw over 50 potential new business leads, giving us new business prospects of over
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