‘Bullish’ Budget goes for triple whammy in Dubai
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Budget Rent-a-Car will open three new branches in Dubai before the end of the year in a bid to keep pace with growth.One brand has already opened at ‘8 Boulevard Walk’ tower in the Burj Downtown area, catering to clients in the Dubai International Financial Centre (DIFC), Burj Downtown and Sheikh Zayed Road areas.The announcement was made by UAE-based Liberty Investment Company (LIC), the UAE master franchisee for Budget Rent-a-Car, as it continues to implement its nationwide expansion plan. “Budget is quite bullish on the UAE in general and Dubai in particular. We are on target to achieve 20% growth in 2010, as economic recovery continues to gather pace,” said Salim Damji, Senior General Manager, UAE, Budget Rent-a-Car. “We are delighted to open our newest branch in the heart of an area that represents Dubai’s rising ambitions as a global tourism, financial and trading centre and houses Burj Khalifa, the world’s tallest building.” Later in the year, Budget will open branches in Dubai Marina and Dubai Investments Park, as part of its strategy to tap growing opportunities in New Dubai. With this, Budget’s UAE network will increase to 17 branches before the end of 2010. The firm’s fleet boasts more than 6,000 vehicles.Damji said Budget anticipated at least 25% growth over the next two years.Budget’s UAE network includes offices in Abu Dhabi, Dubai, Sharjah, Ras Al Khaimah and Fujairah.Established in the UAE in 1981, Budget Rent-a-Car has built a strong reputation in the country’s car rental industry, offering daily, weekly, weekend and monthly rentals as well as short and long term leasing to individuals and the corporate sector. Budget’s growing fleet features a wide range, from small to luxury class vehicles, including 4-wheel drives and commercial vehicles. Budget has been a customer-focused and innovative player in the UAE market. It was the first car rental company in the UAE to offer satellite navigation equipment on rent with the vehicle, and this facility is constantly upgraded with latest technology to keep track of the changing road system in the country. It offers a user-friendly online reservations facility through its website www.budget-uae.com
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