Cambodia campaign applauded
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Tourism industry leaders have applauded the launch of the “Cambodia: World of Wonder” advertising campaign to promote the country. The Phnom Penh Post has reported that the government’s new promotional strategy will include a six month ad campaign on CNN.
“This is a good time for the sector. With the formation of the new government, and the new slogan, we believe the world will get the message about all that Cambodia has to offer,” said Luu Meng, President of the Cambodian Hotel Association.
The country’s Ministry of Tourism said the campaign is to be used to bolster economic growth, “by promoting safety, political and economic stability, and international-standard services.”
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